The Problem with the CMA Awards
The Country Music Association (CMA) Awards are meant to honor country music's crème de la crème, yet year after year, year after year, they disappoint die-hard fans of the genre. Rather than offering a tip of the hat to genuine talent and artistry, the CMAs appear to be more concerned with popularity, sales numbers, and industry politics. Though worthy acts are undoubtedly honored, all too frequently the awards overlook the most groundbreaking and authentic music in favor of radio-friendly top chart-materials.
Another of the largest problems with the CMAs is that they consistently opt to highlight mainstream artists rather than independent or traditional country artists. Some of the finest artists, particularly those who hold true to traditional country sounds or who push boundaries creatively, are not considered. The same major names are highlighted year after year instead. This makes the awards seem stale and predictable. Artists who push boundaries and experiment or who introduce a fresh sound to the genre are hardly rewarded with the recognition that they are worthy of.Another issue is the way that the pop influences have started to dominate country music. Though genres do change, the CMAs apparently prefer country-pop crossovers to genuine country music. Most of the songs that get the top awards have the pop sound with a twang instead of country. Very seldom do the traditional country, honky-tonk, or even outlaw country artists get their due accolades. This changing of the guards alienates longtime country fans who love the origins of the genre.
The CMAs also have a history of locking out female and independent artists. Many great women are not receiving airplay and nominations, despite making some of the best music in the industry. The same can be said for independent artists who do not have the backing of the major labels. Instead of rewarding sheer talent, the awards end up coming off as more of a promotional vehicle for the biggest names in the industry.
Overall, the CMA Awards have lost all credibility. Until they start caring more about artistry than popularity, they will be a letdown to real fans of country music.
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